AntaKids Chicken Hatching Challenge
Seeeklab was commissioned by Anta Kids to design a playful event for Anta Kids' down jacket in its collaboration with t he China Aerospace Science and Technology Corporation(ASTC) to promote the heat-back technology of its fabric. Based on the common experience of hatching chicks with clothes as a child, we took the initiative to launch a challenge that lasted 48 hours - a challenge to hatch chicks by relaying a feather jacket to a egg.
In addition, the inspiration of the down jacket comes from the heat returning principle of space suits, and we simply transformed the SeeekLab base room into a space station. And then with live streaming, let the audience around the world witness this challenge together!
On November 6-7, we and Anta Kids launched an live hatching chicken broadcast on video platform Bilibili. During these 48 hours, the view of the live broadcast reached 2,386,000, the popularity value exceeded 1,017,000, and the chick broke its shell smoothly 🐣 . In addition, 77 media reported on this challenge, and the exposure exceeded 21,420,000.
I was in charge of the visual design in the installation and the animation of the screen interface during the period, using technological elements to create the overall feeling of a space capsule.
